Advocacy

We see it as our responsibility to advocate for a city with diverse housing for all neighbourhoods. We want people in our community to see options that reflect their needs, whether they call Victoria home today or wish to someday soon.

Advocacy in development means innovation across a full spectrum of housing types.

This includes fostering a strong vision for what a city can be.

Woman painting mural on exterior of tiny homes building development
exterior of Tiny Homes development
detail of oak tree in sunlight
man standing in orange shipping container
man at home in rental apartment bedroom with dog

A healthy place with leafy neighbourhoods where we can afford to raise our kids.

A city with exceptional urban design, public spaces and architecture that enhances the public realm.

A place where lack of housing doesn't hinder businesses from retaining and attracting exceptional talent.

A city where you can walk or ride from your home to your favourite coffee shop, park, gym, grocery store, barber or pool, back to the coffee shop and then to a pub—all in the same day.

A place with welcoming, shared neighbourhoods that celebrate diverse lifestyles and needs.

Principles

A thoughtful approach to the built environment promotes thriving, resilient communities and enriched natural environments for current and future generations.

From greenspace and transit corridors, to the public realm and private homes, we’re advocating for a city with a healthy sense of space and place.

Density

Sensitive urban infill development enables growth in residential neighbourhoods and strengthens the quality of life in a community. Density welcomes investment in neighbourhood amenities and brings life out into the public realm.

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Affordability

Housing is a human right. Attainable housing improves outcomes associated with mental health, sustainability, economic development and our city’s prosperity for decades to come. We aim to keep affordability at all levels in mind as we work to address our city’s diverse needs and housing crisis.

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Diversity

A healthy city needs to have quality housing options across the spectrum—including varying forms of tenure. We build a range of housing types to allow new households to form, young families to grow and downsizers to stay in their community.

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Urban Infill

Compact neighbourhoods help prevent urban sprawl so the edges of our communities aren’t bleeding into the beautiful green spaces of Vancouver Island. We build in neighbourhoods that have room to grow and advocate for better utilization of public infrastructure.

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Car-Lite

We believe in significantly reducing our dependence on cars and are therefore designing buildings for people. Our urban infill projects are built in established, amenity-rich neighbourhoods which prioritize cycling, transit and walking.

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Future City

The built environment can cultivate community. A thoughtful approach to urbanism promotes thriving, resilient neighbourhoods and enriched natural environments for current and future generations. What kind of future city do you want to live in?

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Block x Block

Part urban design contest and part community brain-trust; at the heart of it all, Block x Block is about championing urbanism and rethinking what our future city could look like.

Building Better Cities

A global collective of like-minded developers who share similar aspirations and work towards improving standards and practices within the industry

Youth Leadership Labs

An innovative collaboration with The Starfish Canada, created with the intention of educating and empowering younger generations